Naughty or Nice?
AFA’s 2010 listing of top retailers and how they recognize Christmas
Naughty or Nice?
AFA‘s 2010 listing of top retailers and how they recognize Christmas
Based on current advertising, below is a list of companies that avoid, ban, or use the term “Christmas” in their advertising. We will continually update the list, so check back often.
Criteria – AFA reviewed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.
If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”
Color Code:
GREEN: Company uses the term “Christmas” on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use “Christmas” sparingly in a single or unique product description, but as a company, does not recognize it.
A company may be removed from the “bad” list by providing documentation to AFA.
SPECIAL ALERT! Legal group offers valuable resources
If you hear of instances of hostility toward Christmas expression, please let us know. AFA is working with the Alliance Defense Fund (ADF) to provide resources for government and public school authorities laboring under the misimpression they must censor Christmas. You can contact ADF at (1-800-TELL-ADF ) for a copy of their legal analysis and memo on rights of seasonal expression at Christmas. We want to inform public officials about the law, and then encourage them to take a stand for Christmas.
Companies FOR “Christmas” updated 11-17-10 Amazon.com |
Companies marginalizing “Christmas” updated 11-17-10 Bass Pro Shops |
Companies against “Christmas” updated 11-17-10 Barnes & Noble |
Want to report on a company? Send your detailed report to christmas@afa.net. Please know that we receive hundreds of reports (emails) each day. We are unable to respond to each one personally, but your report will be read by one of our staff.
Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed.
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