Progress in the war on Christmas
Some retailers have come around and are allowing “Merry Christmas” again. But the war on Christmas continues with the Governor of Rhode Island insisting on calling a Christmas tree a “holiday” tree even though legislators passed a resolution saying its ok to call them “Christmas” trees.
Call Gov. Chafee and tell him what you think – 401-222-2080
Fox & Friends discusses:
AFA’s 2011 listing of top retailers and how they recognize Christmas
Color Code:
GREEN: Company uses the term “Christmas” on a regular basis, we consider that company Christmas-friendly.
YELLOW: Company refers to Christmas infrequently, or in a single advertising medium, but not in others.
RED: Company may use “Christmas” sparingly in a single or unique product description, but as a company, does not recognize it.
List updated on 11-21-11
Companies FOR “Christmas”
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Companies marginal on “Christmas”
1-800-Flowers.com |
Companies AGAINST “Christmas”
Banana Republic |
Based on current advertising, below is a list of companies that avoid, ban, or use the term “Christmas” in their advertising. We will continually update the list, so check back often.
Criteria – AFA reviewed up to four areas to determine if a company was “Christmas-friendly” in their advertising: print media (newspaper inserts), broadcast media (radio/television), website and/or personal visits to the store. If a company’s ad has references to items associated with Christmas (trees, wreaths, lights, etc.), it was considered as an attempt to reach “Christmas” shoppers.
If a company has items associated with Christmas, but did not use the word “Christmas,” then the company is considered as censoring “Christmas.”
Want to report on a company? Send your detailed report to christmas@afa.net. Please know that we receive hundreds of reports (emails) each day. We are unable to respond to each one personally, but your report will be read by one of our staff.
Note: AFA does not list local or regional companies. Only nationally-recognized companies will be listed. This list only reflects a company’s “Christmas” advertising and does not take into account other corporate policies AFA may not agree with.
ACTION ALERTS!
Retailer’s ‘War on Christmas’ already starting – and we’re naming names…
AFA’s 2011 listing of top retailers and how they recognize Christmas
AFA’s 2011 listing of top retailers and how they recognize Christmas
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