What messaging should conservatives use to boost support for broad spending constraints? The message about the need to get serious and save entitlement programs hurt Democrats badly, especially with women, shifting their support to Republicans by +15pts.

Independent Women’s Voice (IWV), as part of its continuing effort to rigorously test what works and what doesn’t, commissioned Evolving Strategies (ES) to conduct innovative experimental research to determine what messages are most effective at increasing support for controlling government spending and the debt with swing-voters.

Adam Schaeffer, director of research and co-founder of Evolving Strategies, describes the approach as an “experiment that identifies a real causal impact – like a small-scale clinical drug trial, but it’s a message we’re testing. And it allows us see how the Conservative and Progressive messages interact, just as they would in a real-world media environment.”

• Just spending the same next year as we did the last (not about cutting), as a family would do
• Saving Medicare and Social Security, and in particular adjusting them so wealthy citizens get less in order to preserve the viability the programs and our country’s fiscal health

• The debt and deficit problem in general
• How pro-growth economic policies will help bring down the debt and help all citizens
• Why it is wrong to steal from our children by burdening them with debt

“Our nation must address serious entitlement reform if we are to save these programs and solve our budget crisis. The message testing that IWV conducted makes it clear that messages focused on reforming these programs advance important  reforms while also yielding significant political benefits for conservatives who articulate these goals.,” said Heather R. Higgins, President and CEO of the Independent Women’s Voice.

Also please consider:

Has Obama Already Bankrupted America?

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