Obama Puts Campaign Playbook to Use Promoting Agenda on Twitter, YouTube

January 27, 2011 06:52

“It will be a model of things to come,” said Dan Pfeiffer, White House communications director. “What you saw with the State of the Union is a warm-up act.”

By Hans Nichols and Nicholas Johnston at Bloomberg.com


President Barack Obama is turning to his 2008 playbook by leaning on social media to help push his agenda through a politically divided Congress and gear up for next year’s re-election campaign.

Obama and his aides are following up the president’s State of the Union address by mixing traditional set-piece events — remarks at a Wisconsin factory yesterday — with a flurry of public outreach via Facebook Inc., Twitter Inc. and Google Inc.’s YouTube.

“We obviously used social networking and the Internet to great effect during the campaign,” Pfeiffer said. “It’s much harder to do while governing, but we’re constantly exploring new ways to do it.”


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